How it works

Long Live the Horse - Charity Auction

"A digital horse auction as close to live as possible" was the mission when Menhammar OnlineSales was created. The intrusion of the Corona pandemic in 2020 changed the world in many ways and horse auctions were not exempt. Digital auctions have been around for several years, but in this particular situation we wanted to do something new, better and more fun - then the idea of Menhammar OnlineSales was born. A service that hopefully benefits the entire industry and that in the long run increases and broadens the interest in horse auctions.

Web TV broadcast
At 13:00 on Saturday, February 24, the live TV broadcast for Menhammar OnlineSales begins. The first call is at approximately 13:10. In the broadcast, the auction items will be presented and sold one by one via the bidding program we actually created for horses but which can also be used for this purpose. All bidding takes place via this website, it is not possible to bid on the items directly in Scandinavium. If you want a simple way to bid via your mobile phone, you can use the simplified bidding page here: Mobile view - Menhammar OnlineSales. You can already when the auction site opens for bidding, Wednesday, February 21 at 8.00 am, place bids on the items you want.

Becoming a bidder
Bidding on our website should be smooth and, like a regular auction, associated with a certain amount of nervousness and excitement. It is important that you create an account in good time before the auction to be ready to place your bids when the auction starts. If you have previously participated in one of the Menhammar OnlineSales auctions, your account details are saved. You also need to change your password for this auction. The easiest way to do this is to click on the link "Forgot your password?" on the login page. You can also click on this link which will take you directly to "Forgot password". However, before each auction, you must always 1) check and accept that your contact details are correct and 2) accept the terms and conditions of the auction.

Create a new account
You can create a new account on the auction site by clicking on the link under the Login button.

1. Enter your email address and click the Register button. You will receive an email with instructions and a link to create a password.

2. then log in to the auction site with your new password. You will be taken to "My page" where you should fill in your contact details. Note that some fields are mandatory. Swedish customers with and BankID fill in their social security number. Finish by confirming that the information is correct.

3. After your registration, if you have a BankID, you will log in again using this service to confirm your identity. If you do not have BankID, you will receive an e-mail with information on identification using the Scrive function. The signing is linked to a contract between the seller and the buyer. Please note that each new auction has separate auction conditions that you must accept before each auction. If you have already carried out an identification check at previous Menhammar OnlineSales auctions, you only need to approve the current auction conditions on "My page". 

4. After identification and after you have accepted the auction conditions for the current auction, you will be able to use your account to bid on the items. Your password is now linked to your identification and your acceptance of the auction agreement when bidding. Please ensure that you use a sufficiently secure password and do not share it with others.

Bidding on an item
The auction opens for bidding on Wednesday, February 21 at 8:00 am. As a registered and approved bidder, you are ready to bid on the items. All bids are made anonymously but all bids made can be followed under Bidding History. If you are the first person to place a bid on a horse, you will be "Bidder 1", but only for the item in question. If you are the seventh person to place a bid on another item, you will be "Bidder 7" on that item. The first time you place a bid, you must confirm the bid with two more button presses. Thereafter, you bid by simply clicking "Place bid". After each winning bid, the buyer becomes official within seconds and is presented on the auction page. The auction items are sold one by one with a clear closing procedure. The auctioneer waits until the bidding stops and instead of counting up "first, second, third" and then banging a gavel, he will start a countdown clock that counts down 15 seconds. If a new bid comes in within those 15 seconds, the countdown automatically restarts from 15 and continues to do so until no new bids come in during the countdown. Whoever has the highest bid when the countdown ends and the digital gavel falls has won the bidding. Please note that there may be a few seconds delay in the live TV broadcast, which is why the clock on the auction site is used. 

Bidding interval
The asking price varies between SEK 2 500 and SEK 25 000 depending on the item. The bidding interval is SEK 500 up to SEK 10,000, SEK 1,000 to SEK 25,000, SEK 5,000 to SEK 50,000 and SEK 10,000 beyond that. You can increase the bid by several intervals (max 10) if you click several times before accepting your bid. 

Preview of the auction items
Our ambition is to be able to provide all necessary information about the items on the auction site. All auction items will also be exhibited during the Gothenburg Horse Show in Scandinavium from Wednesday, February 21, in connection with ATG's exhibition area.

This is how it works.