Background
"A digital horse auction as close to live as possible" was the mission when Menhammar OnlineSales was created. The coronavirus pandemic in 2020 changed the world in many ways, and horse auctions were no exception. Digital auctions have been around for several years, but during this unique situation, we wanted to do something new, better, and more fun—and that's how the idea for Menhammar OnlineSales was born. It's a service that will hopefully benefit the entire horse industry and, in the long run, increase and broaden interest in horse auctions.
Web TV broadcast
All auctions conclude in a live web TV broadcast on the Menhammar OnlineSales website. There, the horses will be sold in auction number order under the direction of an auctioneer. Some auctions may combine a physical auction with the digital webcast auction. Please note that it is always the digital auction site that closes the bidding and determines who has the highest bid.
Becoming a bidder
Bidding on our website should be easy and, just like at a regular auction, accompanied by a certain amount of excitement and suspense. It is important that you create an account well in advance of the auction so that you are ready to place your bids when the auction starts. If you have previously participated in any of Menhammar OnlineSales' auctions, your account details will already be saved. However, you must always 1) check that your contact details are correct and 2) accept the auction terms and conditions for the auction in question. We also recommend that you change your password before each auction. If you want to continue to be able to log in using BankID, you must add your Swedish personal identity number to your contact details on "My Page." After that, you can log in next time with BankID or your password.
Create a New Account
You can create a new account on the auction site, www.menhammaronlinesales.se, by clicking the link below the “Log In” button.
1. Enter your email address and click the “Register” button. You will then receive an email with instructions and a link to create a password.
2. Then log in to the auction site using your new password. You will be taken to “My Page,” where you should fill in your contact information. Please note that certain fields are required. Swedish customers with a Swedish personal identification number and BankID should enter their personal identification number. Finish by confirming that the information you entered is correct.
3. After registering, if you have BankID, log in again using this service to confirm your identity. If you do not have BankID, you will receive an email with instructions on how to verify your identity using the Scrive feature. This verification is linked to an agreement between Seller and the buyer. Please note that each new auction has separate auction terms and conditions that you must accept before each auction. If you have already completed an identity verification process for previous Menhammar OnlineSales auctions, you only need to accept the current auction terms and conditions available on “My Page.”
4. After verification and once you have accepted the auction terms for the current auction, you will be able to use your account to bid in the auction. Your password is now linked to your verification and your acceptance of the auction agreement when bidding. Make sure you use a sufficiently secure password and do not share it with others.
Bidding on a horse
The auction usually opens for bidding a few days before the final web TV broadcast. As a registered and approved bidder, you are ready to bid on the items. All bidding is anonymous, but all bids placed can be tracked under Bid History. If you are the first to place a bid on a horse, you will become "Bidder 1," but only for that particular horse. If you are the seventh person to place a bid on another horse, you will become "Bidder 7" on that horse. The first time you place a bid, you must confirm the bid with two additional button presses. After that, you bid by simply clicking "Place bid." After each winning bid, the buyer becomes official within a few seconds and is presented on the auction page. The auction items are sold one at a time with a clear closing procedure. The auctioneer waits until the bids stop and, instead of counting "first, second, third" and then striking the gavel, the system will start a countdown clock that counts down 15 seconds. If a new bid is made within these 15 seconds, the countdown automatically restarts from 15 and continues to do so until no new bids are received during the countdown. The person with the highest bid when the countdown ends and the digital gavel falls has won the bidding. Keep in mind that there may be a few seconds' delay in the live TV broadcast, so the clock on the auction site is what counts.
Bid intervals
The starting price is presented on each horse's page, where you will also find information about the current bid intervals. You can increase your bid by several intervals by clicking several times before confirming your bid. However, the maximum increase is always 10 bid intervals per bidding session. You cannot outbid yourself.