How it works

"A digital auction as close to live as possible" was the mission statement when Menhammar OnlineSales was created. The onset of the Corona pandemic in 2020 changed the world in many ways and horse auctions were no exception. Digital auctions have been around for years but in this particular situation we wanted to do something new, better and more fun - that's when the idea of Menhammar OnlineSales was born. A service that will hopefully benefit the entire industry and in the long run increase and broaden the interest in horse auctions. All auctions take place in a live webcast from a TV studio with an auctioneer and an expert as co-hosts. In the broadcast, the horses will be presented and sold via a bidding programme developed in-house for this purpose.

Becoming a bidder
Bidding on our website should be easy and similar to bidding at a regular auction, with a certain amount of excitement. It is important that you create an account well in advance of the auction to be ready to place your bids when the auction starts. If you have participated in any of the Menhammar OnlineSales auctions in the past, your account details will be saved. However, you must always 1) change your password before each auction and 2) check and agree that your contact details are correct and 3) agree to the auction terms and conditions.

You create a new account on the auction page, by clicking on the link under the Log in button.

1. Enter your e-mail address and click on the Register button. You will receive an email with instructions and a link to create a password.
2. Then log in to the auction site with your new password. You will be taken to "My page" and there you should fill in your contact details. Please note that all fields are mandatory. Finish by confirming that the information is correct.
3. After your registration, you will receive an e-mail with information about identification using the Scrive function where Swedish customers can use bank ID for identification. Foreign customers identify themselves via an SMS code. The signing is linked to an agreement between the seller and the buyer. Please note that each new auction has separate auction conditions that you must accept before each auction. If you have already carried out an identification check at previous Menhammar OnlineSales auctions, you only need to accept the current auction conditions on "My page".
4. After identification, you will be able to use your account to bid on the horses. Your password is now linked to your identification and your acceptance of the auction agreement when bidding. Please ensure that you use a sufficiently secure password and do not share it with others.

As a registered and approved bidder, you are ready to place bids on the horses.
All bids are anonymous but all bids placed can be followed under bidding history.
If you are the first person to place a bid on a horse, you will be "Bidder 1", but only for the horse in question. If you are the seventh person to bid on another horse, you will be "Bidder7" on that horse. The first time you place a bid, you must confirm the bid by pressing another button. Thereafter, you bid by simply clicking "Place bid". After each winning bid, the buyer becomes official and is presented on the auction page.

The horses are sold one at a time with a clear closing procedure. The auctioneer waits until the bidding stops and instead of counting up "first, second, third" and then banging a gavel, he will start a countdown clock that counts down 15 seconds. If a new bid comes in within the 15 seconds, the countdown automatically restarts from 15 seconds and continues to do so until no new bids come in during the countdown. The person with the highest bid when the countdown is over and the digital gavel falls has won the bidding.
Please note that there may be a few seconds' delay in the live TV broadcast, so the time on the auction page applies.

Bidding ranges
The auction price is presented under each horse page and there is also information about current Bidding interval. You can increase your bid by several intervals if you click several times before accepting your bid. However, the maximum increase is always 10 bid increments per bidding session. You cannot bid above yourself.

Preliminary inspection of the auction horses
Our ambition is to be able to provide all necessary information about the horses here on the website. If you wish to inspect horses at Menhammar Stuteri, please contact and book a visit before the auction, either via Daniel Olsson, mobile 070-584 50 80 or Roland Davidsson, mobile 070-772 07 91. We will arrange a viewing day on July 2, 2023, between 10-15, when everyone who is interested in inspecting our yearlings for the upcoming Menhammar OnlineSales 2023 auction is welcome to Menhammar.

This is how it works.