Background
“A digital horse auction as close to live as possible” was the assignment when Menhammar OnlineSales was created. The coronavirus pandemic in 2020 changed the world in many ways, and horse auctions were no exception. Digital auctions have existed for several years, but in this special situation, we wanted to do something new, better, and more fun—and so the idea of Menhammar OnlineSales was born. A service that will hopefully benefit the entire industry and, in the long run, increase and broaden interest in horse auctions.
Web TV broadcast
Every auction will be shown in live broadcast, where the horses will be presented and sold one by one via our online bidding program. All bidding takes place via this website. If you want to bid easily via your mobile, you can download the simplified bidding page here:Mobile view – Menhammar OnlineSales
To become a bidder
Placing bids on our website should be smooth and in the same way as at a regular auction, combined with a certain nerve and excitement. It is important that you create an account well in advance of the auction to be ready to place your bids when the auction starts. If you have previously participated in any of the Menhammar OnlineSales auctions, your account details are saved. You also need to change your password for this auction. The easiest way to do this is by clicking on the "Forgot password?" link on the login page. You can also click on this link that takes you directly there: "Forgot password". Before each auction, however, you must always 1) check and approve that your contact details are correct and 2) approve the auction terms for the current auction. BankID can be used to identify and log in to the site using the application. In order to start using BankID in connection with Menhammar OnlineSales, you must make sure you have added your social security number (personnummer) to your profile in the contact details section.
Create a new account
You create a new account on the auction site, www.menhammaronlinesales.se by clicking on the link under the Log in button.
- Enter your email address and click the Register button. You will then receive an email with instructions and a link to create a password.
- Then log in to the auction site with your new password. You will be taken to "My page" where you should fill in your contact details. Please note that some fields are mandatory. Swedish customers with a BankID should enter their social security number. Finish by confirming that the information entered is correct.
- After registering, if you have a BankID, you should log in to this service again to confirm your identity. If you do not have a BankID, you will receive an email with information about identification using the Scrive function. The signing is linked to an agreement between the seller and the buyer. Note that each new auction has separate auction terms that you must approve before each auction. If you have already done an identification check at previous Menhammar OnlineSales auctions, you only need to approve the current auction terms that are available on “My page”.
- After identification and after you have approved the auction terms for the current auction, you will be able to use your account to bid on the items. Your password is now linked to your identification and your approval of the auction agreement when bidding. Make sure that you use a sufficiently secure password and do not share it with others.
To bid on ahorse
The page always opens for pre-bidding one or more days before the live broadcast. As a registered and approved bidder, you are ready to place bids on the items. All bids are anonymous, but all bids can be followed under Bid History. If you are the first to place a bid on a horse, you will become "Bidder 1," but only for the current horse. If you are the seventh person to place a bid on another horse, you will become "Bidder 7" on that horse. The first time you place a bid, you must confirm the bid with two more button clicks. Then you bid by just clicking "Place bid". After each winning bid, the buyer becomes official within a few seconds and is presented on the auction site. The horses are sold one at a time with a clear closing procedure. The auctioneer waits until the bids stop and instead of counting up "first, second, third" and then hitting a gavel, he will start a countdown clock that counts down 15 seconds. If a new bid comes in within these 15 seconds, the countdown will start automatically from 15 and continue to do so until no new bids come in during the countdown. The person who has the highest bid when the countdown is over and the digital gavel falls has won the bidding. Keep in mind that there may be a few seconds delay in the live TV broadcast, so it is the clock on the auction site that applies. Bid intervals: The starting price is presented on the horse page. On the same page, you will also find the bidding intervals once the pre-bidding has opened.